Mar
19
This is my first post on eXchange, so I thought I would write about social networks. It seemed like the perfect subject for an inaugural post on IABC’s new Web 2.0 tool.
Some readers know about MyRagan.com, the first social network created for internal communicators. We’re about to celebrate our first-year anniversary, so I wrote a piece for our Ragan.com news site on what we’ve learned about launching and hosting a social media site.
Here is a link to the story. If you get a moment, I would love to hear from IABC members on these questions:
– Are you interested in launching a professional networking site for your organization?
– If so, what obstacles do you face?
– Is management behind the project?
– What do you hope to accomplish?
I have invited many IABC members to join me in this discussion here at eXchange. I will do my best to continue what I started in the Ragan.com by answering your questions.
And I think we can help. We have a year of experience under our belts. We’ve made many mistakes, and we have had many triumphs.
So, read the story and let me know if I can help you in any way.
A final word about my Backtalk blog. My purpose here is to build a bridge between IABC communicators and the Ragan editorial staff. From time to time, I will blog about issues we have aired on our news site and on our social media sites.
I am not here to promote any specific product. On the other hand, if I can introduce IABC members to the wealth of information we offer at Ragan, then the company will benefit.
And I hope you will too.
Thanks for reading
P.S. Social media is a huge topic at our upcoming summit in London. Take a look at the video below for a preview.

